ITCOFU

Single artwork as a study in touch — embossed type, stipple and braille pressed into plaster.

Creative DirectionGraphic Design

ITCOFU — braille dots embossed in plaster, carousel artwork

ITCOFU — official single artwork, polaroid portrait of Persy with debossed lettering

Overview

JayO’s ITCOFU translated the song’s themes into a series of tactile experiments.

Alongside the official artwork, the campaign runs embossed typography, stipple illustration and braille — touch as a language of care and connection, drawn from how blind people read the world through their hands. Each material carries the same emotional weight as the record.