Real Back In Style
Artwork and packaging for a No.2 album — an O-Card that pulls the diamond grill off with the sleeve.
Overview
Potter Payper’s Real Back In Style marked one of UK rap’s biggest comebacks, debuting at No.2 on the UK Albums Chart and winning MOBO Album of the Year. The brief covered album artwork, physical packaging and print production for a release positioned as his definitive return.
The artwork embraces imperfection — a raw portrait, personality leading. The O-Card packaging extends the idea: slide off the outer sleeve and his diamond grill comes off with it, revealing his natural teeth beneath. A physical interaction that mirrors the album’s honesty.
Client
Potter Payper
Category
Campaign
Deliverables
Album Artwork, Physical Packaging & Print Production
Recognition
UK Albums Chart #2 · MOBO Album of the Year
Year
2023
Credits
Elliot Hensford & Jamel “Potter Payper” Bousbaa — Creative Direction
PAVV — Graphic Design, Retouch & Print
Album artwork
Tracklist
Process — cover routes explored
O-card, CD & disc
Vinyl sticker
