Vianni Jewellers

Overview

Vianni Jewellers, a London jeweller specialising in bespoke diamond pieces, needed an identity that matched the craftsmanship. The old logo had balance and usability problems — difficult to reproduce consistently across print, packaging and digital.

The rebrand introduces a condensed wordmark with corrected proportions, then an art direction system built around rich red tones and luxury materials — original product photography alongside image manipulation, reworked into one cohesive world.