The Elephant In The Room
The full campaign for Catch’s mixtape — artwork, packaging and flyposters, carried from the sleeve to the city’s walls.
BeforeAfter
Overview
Catch’s The Elephant In The Room needed the full campaign: artwork, physical packaging and street promotion.
A custom elephant footprint became the campaign’s device — used selectively rather than stamped on everything, so it stayed memorable without wearing out. The page runs from the covers and CD packaging to the flyposters in the wild.
Client
Catch
Category
Campaign
Deliverables
Mixtape Artwork, CD Packaging, Single Artwork & Flyposter Campaign
Year
2026
Credits
Augusto Pitsilides — Creative Direction
4PM Recordings — Photography & Grade
PAVV — Art Direction, Retouch & Print Design
FrontInsideBack
BeforeAfter
Life’s Good, Life’s Great — single artwork
4PM In Tottenham — single artwork
Flyposter designs — out of home
