Mutt
MUTT taken to the streets of London — a digivan, flyposters and lyric films built around one dog and one line.
Overview
For Leon Thomas’s London show at KOKO, MUTT moved beyond digital with a city-wide out-of-home push — lyric visuals for a digivan and guerrilla flyposting across London on the day of the show.
The identity paired Leon with the campaign’s Dobermann: one image, instantly recognisable, carried from the van screens to the street posters.
Client
Leon Thomas
Category
Marketing Campaign
Deliverables
OOH Campaign, Flyposter Design & Digivan Lyric Visuals
Year
2025
Credits
PAVV — Art Direction & Video Editing
Poster & flyposter designs for guerilla marketing
Lyric videos for the digivan
