PAVV. ← All work

Tina’s Boy

A handcrafted release made in his mother’s honour — every letter written by hand, the prison environment recreated in print.

CampaignCreative DirectionGraphic Design
Tina’s Boy — front cover, childhood photograph over a handwritten letter
Tina’s Boy — tracklist cover, handwritten track titles over collaged family photographs and prison stamp

Overview

Made while Marnz Malone was incarcerated, Tina’s Boy honours his mother through an entirely handcrafted physical release — artwork, CD packaging, lyric book and supporting print.

Every handwritten element was made by hand, from the cover to the complete lyric book, and the prison environment was recreated in full — stamped letters, ruled paper — alongside family photographs. The materials are the storytelling.

Client

Marnz Malone

Category

Campaign

Deliverables

Mixtape Artwork, CD Packaging & Lyric Book Design

Year

2024

Credits

PAVV & Augusto Pitsilides — Creative Direction
PAVV — Art Direction, Grade, Design & Print

CD case front and back — Tina’s Boy CD case open — handwritten dedication letter and disc tray photograph CD disc — Tina’s Boy handwritten on scanned letter artwork with prison received stamp Front & BackOpenDisc
Tina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork assetTina’s Boy — scanned artwork asset

Scanned artwork assets

Tina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet pageTina’s Boy — scanned booklet page

Scanned booklet assets

Tina’s Boy — physical booklet mockup, cover and open handwritten lyrics spread

More Work

All projects →
More To Life — Alexander Iwobi hooded black and white portrait

More To Life

Alexander Iwobi · Art Direction
The Elephant In The Room — Catch campaign still, living room scene

The Elephant In The Room

Catch · Campaign
ITCOFU — black and white close-up artwork for JayO

ITCOFU

JayO · Creative Direction